{"id":6960,"date":"2026-10-19T21:14:18","date_gmt":"2026-10-19T21:14:18","guid":{"rendered":"https:\/\/www.bisevo.se\/?page_id=6960"},"modified":"2026-10-20T09:08:33","modified_gmt":"2026-10-20T09:08:33","slug":"obm","status":"publish","type":"page","link":"https:\/\/www.bisevo.se\/en\/obm\/","title":{"rendered":"OBM"},"content":{"rendered":"\n<style>\n  @import url('https:\/\/fonts.googleapis.com\/css2?family=Montserrat:wght@400;500;600;700;800&display=swap');\n\n  .bisevo-obm-page,\n  .bisevo-obm-page * {\n    box-sizing: border-box;\n    font-family: 'Montserrat', Arial, sans-serif;\n  }\n\n  .bisevo-obm-page {\n    --bisevo-blue: #4c7488;\n    --bisevo-teal: #007a8a;\n    --bisevo-orange: #ec6d26;\n    --bisevo-black: #111111;\n    --bisevo-white: #ffffff;\n    --bisevo-light: #f4f4f4;\n    --bisevo-soft: #f4f5f7;\n    --bisevo-grey: #e9e9e9;\n    --bisevo-text: #1d1d1d;\n    color: var(--bisevo-text);\n    background: var(--bisevo-white);\n    line-height: 1.6;\n  }\n\n  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translateY(-1px);\n    opacity: 0.95;\n  }\n\n  a.bisevo-obm-btn--primary {\n    background: var(--bisevo-orange) !important;\n    color: var(--bisevo-white) !important;\n    border: 2px solid var(--bisevo-orange) !important;\n  }\n\n  a.bisevo-obm-btn--secondary {\n    background: transparent !important;\n    color: var(--bisevo-black) !important;\n    border: 2px solid var(--bisevo-black) !important;\n  }\n\n  .bisevo-obm-hero {\n    padding: 84px 0 56px 0;\n    background: linear-gradient(135deg, #ffffff 0%, #ffffff 60%, #f2f2f2 100%);\n  }\n\n  .bisevo-obm-hero__top {\n    max-width: 900px;\n    margin-bottom: 36px;\n  }\n\n  .bisevo-obm-hero__grid {\n    display: grid;\n    grid-template-columns: 1fr 0.95fr;\n    gap: 56px;\n    align-items: start;\n  }\n\n  .bisevo-obm-hero__visual {\n    display: block;\n    padding-top: 0;\n  }\n\n  .bisevo-obm-image {\n    width: 100%;\n    aspect-ratio: 4 \/ 5;\n    border-radius: 32px;\n    overflow: hidden;\n    background-size: cover;\n    background-position: center;\n    background-repeat: no-repeat;\n    box-shadow: 0 18px 50px rgba(0,0,0,0.10);\n  }\n\n  .bisevo-obm-proof {\n    background: #f4f5f7;\n    padding: 26px 0;\n  }\n\n  .bisevo-obm-proof__grid {\n    display: grid;\n    grid-template-columns: repeat(4, 1fr);\n    gap: 18px;\n  }\n\n  .bisevo-obm-proof__item {\n    padding: 18px;\n    border-left: 3px solid var(--bisevo-orange);\n    background: var(--bisevo-white);\n    border-radius: 12px;\n  }\n\n  .bisevo-obm-proof__item strong {\n    display: block;\n    margin-bottom: 5px;\n    font-size: 18px;\n  }\n\n  .bisevo-obm-proof__item span {\n    color: #555555;\n    font-size: 15px;\n  }\n\n  .bisevo-obm-two-col {\n    display: grid;\n    grid-template-columns: 1fr 1fr;\n    gap: 42px;\n    align-items: start;\n  }\n\n  .bisevo-obm-box {\n    background: var(--bisevo-soft);\n    border: 1px solid #dddddd;\n    border-radius: 28px;\n    padding: 30px;\n  }\n\n  .bisevo-obm-box--white {\n    background: var(--bisevo-white);\n    box-shadow: 0 8px 30px rgba(0,0,0,0.05);\n  }\n\n  .bisevo-obm-pointlist {\n    display: grid;\n    gap: 18px;\n  }\n\n  .bisevo-obm-point {\n    display: grid;\n    grid-template-columns: 64px 1fr;\n    gap: 18px;\n    align-items: start;\n    padding: 22px;\n    border-radius: 22px;\n    background: var(--bisevo-light);\n  }\n\n  .bisevo-obm-point__no {\n    font-size: 38px;\n    line-height: 1;\n    font-weight: 800;\n    color: var(--bisevo-orange);\n  }\n\n  .bisevo-obm-cards {\n    display: grid;\n    grid-template-columns: repeat(3, 1fr);\n    gap: 20px;\n  }\n\n  .bisevo-obm-card {\n    background: var(--bisevo-white);\n    border-radius: 24px;\n    padding: 24px;\n    box-shadow: 0 8px 30px rgba(0,0,0,0.05);\n    border-top: 5px solid var(--bisevo-blue);\n  }\n\n  .bisevo-obm-card h3 {\n    margin: 0 0 12px 0;\n    font-size: 24px;\n    line-height: 1.2;\n  }\n\n  .bisevo-obm-process {\n    background: var(--bisevo-light);\n  }\n\n  .bisevo-obm-process__grid {\n    display: grid;\n    grid-template-columns: repeat(3, 1fr);\n    gap: 20px;\n  }\n\n  .bisevo-obm-step {\n    background: var(--bisevo-white);\n    border-radius: 26px;\n    padding: 26px;\n    box-shadow: 0 8px 30px rgba(0,0,0,0.05);\n  }\n\n  .bisevo-obm-step__no {\n    display: inline-block;\n    margin-bottom: 16px;\n    font-size: 56px;\n    line-height: 1;\n    font-weight: 800;\n    color: var(--bisevo-orange);\n  }\n\n  .bisevo-obm-split {\n    display: grid;\n    grid-template-columns: 0.95fr 1.05fr;\n    gap: 30px;\n    align-items: center;\n  }\n\n  .bisevo-obm-split__image {\n    width: 100%;\n    aspect-ratio: 4 \/ 5;\n    border-radius: 30px;\n    background-size: cover;\n    background-position: center;\n    background-repeat: no-repeat;\n    box-shadow: 0 18px 50px rgba(0,0,0,0.10);\n  }\n\n  .bisevo-obm-featurelist {\n    display: grid;\n    gap: 18px;\n  }\n\n  .bisevo-obm-feature {\n    background: var(--bisevo-white);\n    border: 1px solid #dedede;\n    border-radius: 22px;\n    padding: 22px 24px;\n    box-shadow: 0 6px 20px rgba(0,0,0,0.04);\n  }\n\n  .bisevo-obm-feature strong {\n    display: block;\n    font-size: 24px;\n    line-height: 1.2;\n    margin-bottom: 8px;\n    color: var(--bisevo-black);\n  }\n\n  .bisevo-obm-quote {\n    background: #f4f5f7;\n  }\n\n  .bisevo-obm-quote__grid {\n    display: grid;\n    grid-template-columns: 0.9fr 1.1fr;\n    gap: 28px;\n    align-items: stretch;\n  }\n\n  .bisevo-obm-quote__card {\n    background: var(--bisevo-white);\n    border-radius: 28px;\n    padding: 34px;\n    box-shadow: 0 10px 30px rgba(0,0,0,0.05);\n  }\n\n  .bisevo-obm-quote__card blockquote {\n    margin: 0 0 18px 0;\n    font-size: clamp(34px, 4vw, 58px);\n    line-height: 1.12;\n    font-weight: 600;\n    letter-spacing: -0.03em;\n    color: var(--bisevo-teal);\n  }\n\n  .bisevo-obm-quote__card cite {\n    display: block;\n    font-style: normal;\n    font-size: 18px;\n    color: #666666;\n  }\n\n  .bisevo-obm-highlight {\n    background: #f4f5f7;\n  }\n\n  .bisevo-obm-highlight__grid {\n    display: grid;\n    grid-template-columns: 1fr 1fr;\n    gap: 28px;\n  }\n\n  .bisevo-obm-metricgrid {\n    display: grid;\n    grid-template-columns: repeat(3, 1fr);\n    gap: 18px;\n    margin-top: 22px;\n  }\n\n  .bisevo-obm-metric {\n    text-align: center;\n    background: #f4f5f7;\n    color: var(--bisevo-text);\n    border: 1px solid #dddddd;\n    border-radius: 22px;\n    padding: 24px 20px;\n  }\n\n  .bisevo-obm-metric strong {\n    display: block;\n    margin-bottom: 8px;\n    font-size: clamp(30px, 4vw, 48px);\n    line-height: 1;\n    color: var(--bisevo-orange);\n  }\n\n  .bisevo-obm-faq {\n    background: var(--bisevo-light);\n  }\n\n  .bisevo-obm-faq details {\n    background: var(--bisevo-white);\n    border-radius: 20px;\n    margin-bottom: 14px;\n    overflow: hidden;\n    border: 1px solid #dddddd;\n  }\n\n  .bisevo-obm-faq summary {\n    cursor: pointer;\n    list-style: none;\n    padding: 22px 24px;\n    font-size: 20px;\n    font-weight: 700;\n    color: var(--bisevo-black);\n    position: relative;\n  }\n\n  .bisevo-obm-faq summary::-webkit-details-marker {\n    display: none;\n  }\n\n  .bisevo-obm-faq summary::after {\n    content: '+';\n    position: absolute;\n    right: 24px;\n    top: 50%;\n    transform: translateY(-50%);\n    font-size: 28px;\n    color: var(--bisevo-orange);\n    font-weight: 700;\n  }\n\n  .bisevo-obm-faq details[open] summary::after {\n    content: '\u2013';\n  }\n\n  .bisevo-obm-faq__content {\n    padding: 0 24px 24px 24px;\n    color: #333333;\n    font-size: 17px;\n  }\n\n  .bisevo-obm-cta {\n    padding: 80px 0 96px 0;\n  }\n\n  .bisevo-obm-contact {\n    background: #efefef;\n    padding: 32px 36px;\n    border-radius: 28px;\n  }\n\n  .bisevo-obm-contact__inner {\n    display: flex;\n    align-items: center;\n    justify-content: space-between;\n    gap: 36px;\n    flex-wrap: wrap;\n  }\n\n  .bisevo-obm-contact__content {\n    display: flex;\n    align-items: stretch;\n    gap: 22px;\n    flex: 1 1 620px;\n    min-width: 280px;\n  }\n\n  .bisevo-obm-contact__accent {\n    width: 5px;\n    background: var(--bisevo-orange);\n    flex: 0 0 5px;\n    border-radius: 99px;\n  }\n\n  .bisevo-obm-contact__title {\n    margin: 0 0 8px 0;\n    font-size: clamp(34px, 4vw, 58px);\n    line-height: 0.98;\n    font-weight: 800;\n    letter-spacing: -0.03em;\n    color: var(--bisevo-blue);\n    text-transform: uppercase;\n  }\n\n  .bisevo-obm-contact__subtitle {\n    margin: 0 0 18px 0;\n    font-size: clamp(20px, 2vw, 28px);\n    line-height: 1.15;\n    font-weight: 700;\n    color: var(--bisevo-black);\n    text-transform: uppercase;\n  }\n\n  .bisevo-obm-contact__body {\n    margin: 0 0 22px 0;\n    font-size: 18px;\n    color: #333333;\n    max-width: 720px;\n  }\n\n  .bisevo-obm-contact__meta {\n    display: flex;\n    gap: 18px;\n    flex-wrap: wrap;\n    align-items: center;\n  }\n\n  .bisevo-obm-contact__details {\n    font-size: 16px;\n    color: #333333;\n    line-height: 1.45;\n  }\n\n  .bisevo-obm-contact__details a {\n    color: #333333;\n  }\n\n  .bisevo-obm-contact__image {\n    width: 200px;\n    height: 200px;\n    object-fit: cover;\n    border-radius: 50%;\n    display: block;\n    background: #ddd;\n  }\n\n  @media (max-width: 1080px) {\n    .bisevo-obm-hero__grid,\n    .bisevo-obm-two-col,\n    .bisevo-obm-split,\n    .bisevo-obm-quote__grid,\n    .bisevo-obm-highlight__grid {\n      grid-template-columns: 1fr;\n    }\n\n    .bisevo-obm-proof__grid,\n    .bisevo-obm-cards,\n    .bisevo-obm-process__grid,\n    .bisevo-obm-metricgrid {\n      grid-template-columns: repeat(2, 1fr);\n    }\n\n    .bisevo-obm-hero__visual {\n      padding-top: 24px;\n    }\n  }\n\n  @media (max-width: 767px) {\n    .bisevo-obm-section {\n      padding: 54px 0;\n    }\n\n    .bisevo-obm-hero {\n      padding-top: 54px;\n    }\n\n    .bisevo-obm-proof__grid,\n    .bisevo-obm-cards,\n    .bisevo-obm-process__grid,\n    .bisevo-obm-metricgrid {\n      grid-template-columns: 1fr;\n    }\n\n    .bisevo-obm-point {\n      grid-template-columns: 56px 1fr;\n    }\n\n    .bisevo-obm-contact {\n      padding: 24px;\n    }\n\n    .bisevo-obm-contact__inner {\n      align-items: flex-start;\n    }\n  }\n  .bisevo-obm-metric__img {\n    display: block;\n    width: 88px;\n    height: 88px;\n    margin: 0 auto 16px;\n    border-radius: 20px;\n    object-fit: cover;\n  }\n\n.bisevo-obm-quote__person{display:flex;align-items:center;gap:18px;margin-top:22px;}\n.bisevo-obm-quote__person img{width:88px;height:88px;border-radius:50%;object-fit:cover;flex:0 0 auto;box-shadow:0 6px 18px rgba(23,54,93,0.18);}\n.bisevo-obm-quote__person cite{margin:0;}\n.bisevo-obm-quote__person a,.bisevo-obm-box a.bisevo-obm-link{color:#017680;font-weight:700;text-decoration:underline;text-underline-offset:3px;}\n<\/style>\n\n<div class=\"bisevo-obm-page\">\n\n  <section class=\"bisevo-obm-hero\">\n    <div class=\"bisevo-obm-container\">\n\n      <div class=\"bisevo-obm-hero__top\">\n        <h1 class=\"bisevo-obm-h1\">OBM makes change measurable<\/h1>\n      <\/div>\n\n      <div class=\"bisevo-obm-hero__grid\">\n\n        <div>\n          <p class=\"bisevo-obm-lead\">\n            Organizational Behavior Management, OBM, helps leaders and organizations understand why people do what they do and how the right behaviors can be reinforced so that change actually lasts.\n          <\/p>\n          <p class=\"bisevo-obm-text\">\n            Knowledge on its own rarely changes daily work. What makes a difference is what people actually do, how often they do it and what in their surroundings makes the behavior more or less likely. That is where OBM becomes useful.\n          <\/p>\n\n          <p class=\"bisevo-obm-text\" style=\"font-size:16px;color:var(--bisevo-teal);font-weight:600;\">\n            Part of Bisevo, the platform for behavior change. The same engine also powers system integration, gamification, e-learning and pulse surveys.\n          <\/p>\n\n          <div class=\"bisevo-obm-btn-row\">\n            <a href=\"\/en\/contact\/\" class=\"bisevo-obm-btn bisevo-obm-btn--primary\">Book a demo<\/a>\n            <a href=\"#sa-fungerar-det\" class=\"bisevo-obm-btn bisevo-obm-btn--secondary\">See how it works<\/a>\n          <\/div>\n        <\/div>\n\n        <div class=\"bisevo-obm-hero__visual\">\n          <div class=\"bisevo-obm-image\" role=\"img\" aria-label=\"Two colleagues talk about concrete behaviors and feedback at work.\" style=\"background-image:url('https:\/\/www.bisevo.se\/wp-content\/uploads\/06-obm-aterkoppling-v2.jpeg');\"><\/div>\n        <\/div>\n\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"bisevo-obm-proof\">\n    <div class=\"bisevo-obm-container\">\n      <div class=\"bisevo-obm-proof__grid\">\n        <div class=\"bisevo-obm-proof__item\">\n          <strong>Clearer behaviors<\/strong>\n          <span>See what you actually want people to do more of in daily work.<\/span>\n        <\/div>\n        <div class=\"bisevo-obm-proof__item\">\n          <strong>Less gut feeling<\/strong>\n          <span>Build leadership and change work on observable behaviors instead of loose assumptions.<\/span>\n        <\/div>\n        <div class=\"bisevo-obm-proof__item\">\n          <strong>Better reinforcement<\/strong>\n          <span>Understand how feedback, attention and consequences affect what happens again.<\/span>\n        <\/div>\n        <div class=\"bisevo-obm-proof__item\">\n          <strong>More lasting change<\/strong>\n          <span>Create the conditions for behaviors that can be repeated, followed up and built on.<\/span>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"bisevo-obm-section\">\n    <div class=\"bisevo-obm-container\">\n      <div class=\"bisevo-obm-two-col\">\n        <div>\n          <h2 class=\"bisevo-obm-h2\">Concrete behaviors and clear expectations<\/h2>\n          <p class=\"bisevo-obm-text\">\n            Organizational Behavior Management is a way to understand and influence behavior in organizations. Instead of talking in general terms about people needing to be more engaged, responsible or motivated, OBM helps leaders get concrete.\n          <\/p>\n          <p class=\"bisevo-obm-text\">\n            What do we actually want to see more of? How does it show in daily work? What happens before and after the behavior? And how can we reinforce what really contributes to better collaboration, a stronger culture or higher quality?\n          <\/p>\n        <\/div>\n\n        <div class=\"bisevo-obm-pointlist\">\n          <div class=\"bisevo-obm-point\">\n            <div class=\"bisevo-obm-point__no\">01<\/div>\n            <div>\n              <h3 class=\"bisevo-obm-h3\">Make it observable<\/h3>\n              <p class=\"bisevo-obm-text\">Describe behaviors so concretely that you can see what happens in practice.<\/p>\n            <\/div>\n          <\/div>\n\n          <div class=\"bisevo-obm-point\">\n            <div class=\"bisevo-obm-point__no\">02<\/div>\n            <div>\n              <h3 class=\"bisevo-obm-h3\">Understand the context<\/h3>\n              <p class=\"bisevo-obm-text\">Look at what triggers behaviors and which consequences make them repeat or disappear.<\/p>\n            <\/div>\n          <\/div>\n\n          <div class=\"bisevo-obm-point\">\n            <div class=\"bisevo-obm-point__no\">03<\/div>\n            <div>\n              <h3 class=\"bisevo-obm-h3\">Reinforce the right things<\/h3>\n              <p class=\"bisevo-obm-text\">Put your energy into what helps people succeed more often, instead of only reacting when something goes wrong.<\/p>\n            <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"bisevo-obm-section bisevo-obm-highlight\">\n    <div class=\"bisevo-obm-container\">\n      <div class=\"bisevo-obm-highlight__grid\">\n        <div class=\"bisevo-obm-box\">\n          <h2 class=\"bisevo-obm-h2\">Clearer leadership, less chance<\/h2>\n          <p class=\"bisevo-obm-text\">\n            Many leaders work hard on change but still get uneven results, often because the goals are too abstract, the feedback comes too late or the wrong behaviors are reinforced by mistake.\n          <\/p>\n          <p class=\"bisevo-obm-text\">\n            OBM makes these mechanisms easier to see. When leaders understand how behaviors are shaped in daily work, it is easier to create better conditions for performance, collaboration and the work environment.\n          <\/p>\n        <\/div>\n\n        <div class=\"bisevo-obm-box bisevo-obm-box--white\">\n          <h2 class=\"bisevo-obm-h2\">What OBM solves<\/h2>\n          <p class=\"bisevo-obm-text\">\n            OBM is especially useful when you want new ways of working to stick, improve leadership, increase participation in important activities or understand why good intentions so often fail to show up in daily work.\n          <\/p>\n          <p class=\"bisevo-obm-text\">\n            That is why OBM is often a strong complement to training, gamification, pulse surveys and change management.\n          <\/p>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"bisevo-obm-section\" id=\"sa-fungerar-det\">\n    <div class=\"bisevo-obm-container\">\n      <div class=\"bisevo-obm-split\">\n        <div class=\"bisevo-obm-split__image\"  role=\"img\" aria-label=\"Hans, Robin and Leif discuss concrete behaviors and feedback.\" style=\"background-image:url('https:\/\/www.bisevo.se\/wp-content\/uploads\/04-obm-hans-robin-leif-v6-stor.jpeg');\"><\/div>\n\n        <div>\n          <h2 class=\"bisevo-obm-h2\">From theory to behavior<\/h2>\n\n          <div class=\"bisevo-obm-featurelist\">\n            <div class=\"bisevo-obm-feature\">\n              <strong>Define what you want to see more of<\/strong>\n              Turn vague goals into behaviors that can be understood, observed and followed up in daily work.\n            <\/div>\n\n            <div class=\"bisevo-obm-feature\">\n              <strong>See what drives the behavior<\/strong>\n              Look at what happens before and after: which signals, demands, habits or consequences affect what happens?\n            <\/div>\n\n            <div class=\"bisevo-obm-feature\">\n              <strong>Change the system around the behavior<\/strong>\n              Adjust reinforcement, feedback, attention and follow-up so that the right behaviors become easier to repeat.\n            <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"bisevo-obm-section bisevo-obm-process\">\n    <div class=\"bisevo-obm-container\">\n      <h2 class=\"bisevo-obm-h2\">Three steps to OBM in practice<\/h2>\n\n      <div class=\"bisevo-obm-process__grid\">\n        <div class=\"bisevo-obm-step\">\n          <span class=\"bisevo-obm-step__no\">01<\/span>\n          <h3 class=\"bisevo-obm-h3\">Get concrete<\/h3>\n          <p class=\"bisevo-obm-text\">\n            Describe behaviors so that everyone understands what is meant. The clearer the behavior, the easier it is to follow up.\n          <\/p>\n        <\/div>\n\n        <div class=\"bisevo-obm-step\">\n          <span class=\"bisevo-obm-step__no\">02<\/span>\n          <h3 class=\"bisevo-obm-h3\">Observe patterns<\/h3>\n          <p class=\"bisevo-obm-text\">\n            Look for what triggers behaviors and what seems to make them come back. That is often where the real key is.\n          <\/p>\n        <\/div>\n\n        <div class=\"bisevo-obm-step\">\n          <span class=\"bisevo-obm-step__no\">03<\/span>\n          <h3 class=\"bisevo-obm-h3\">Reinforce deliberately<\/h3>\n          <p class=\"bisevo-obm-text\">\n            Put more energy into acknowledging and reinforcing what you want to see more of, instead of only reacting to deviations.\n          <\/p>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"bisevo-obm-section\">\n    <div class=\"bisevo-obm-container\">\n      <h2 class=\"bisevo-obm-h2\">Where OBM makes the biggest difference<\/h2>\n\n      <div class=\"bisevo-obm-cards\">\n        <div class=\"bisevo-obm-card\">\n          <h3>Leadership<\/h3>\n          <p class=\"bisevo-obm-text\">Give managers a more concrete language for feedback, follow-up and reinforcement in daily work.<\/p>\n        <\/div>\n\n        <div class=\"bisevo-obm-card\">\n          <h3>Change work<\/h3>\n          <p class=\"bisevo-obm-text\">Make new ways of working stick by following up behaviors, in addition to communicating goals.<\/p>\n        <\/div>\n\n        <div class=\"bisevo-obm-card\">\n          <h3>Culture<\/h3>\n          <p class=\"bisevo-obm-text\">Make culture more concrete by focusing on the actions that actually build it.<\/p>\n        <\/div>\n\n        <div class=\"bisevo-obm-card\">\n          <h3>Collaboration<\/h3>\n          <p class=\"bisevo-obm-text\">Make visible the behaviors that strengthen collaboration between teams and functions instead of hoping for better chemistry.<\/p>\n        <\/div>\n\n        <div class=\"bisevo-obm-card\">\n          <h3>Learning<\/h3>\n          <p class=\"bisevo-obm-text\">Tie training closer to everyday behaviors so that the knowledge lives on after a course or workshop.<\/p>\n        <\/div>\n\n        <div class=\"bisevo-obm-card\">\n          <h3>Follow-up<\/h3>\n          <p class=\"bisevo-obm-text\">Follow what can be observed, influenced and reinforced in daily work.<\/p>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"bisevo-obm-section bisevo-obm-quote\">\n    <div class=\"bisevo-obm-container\">\n      <div class=\"bisevo-obm-quote__grid\">\n        <div class=\"bisevo-obm-quote__card\">\n          <blockquote>\u201cMotivation is a result!\u201d<\/blockquote>\n          <div class=\"bisevo-obm-quote__person\"><img decoding=\"async\" src=\"https:\/\/www.bisevo.se\/wp-content\/uploads\/2023\/11\/Leif_bw-200.jpg\" alt=\"Leif E Andersson\" width=\"88\" height=\"88\" loading=\"lazy\"><cite><a href=\"https:\/\/www.leifandersson.se\/obm.shtml\" target=\"_blank\" rel=\"noopener\">Leif E Andersson<\/a>, psychologist, trainer and author of <a href=\"https:\/\/www.smakprov.se\/las\/9789152353790?partner=smakprov\" target=\"_blank\" rel=\"noopener\"><em>OBM-boken Psykologi f\u00f6r ledare<\/em><\/a><\/cite><\/div>\n        <\/div>\n\n        <div class=\"bisevo-obm-box bisevo-obm-box--white\">\n          <h2 class=\"bisevo-obm-h2\">The foundation: research and proven experience<\/h2>\n          <p class=\"bisevo-obm-text\">\n            Bisevo&#8217;s way of working is based on <strong>OBM (Organizational Behavior Management)<\/strong>, the method that <a class=\"bisevo-obm-link\" href=\"https:\/\/www.leifandersson.se\/obm.shtml\" target=\"_blank\" rel=\"noopener\">Leif Andersson<\/a>, <strong>licensed psychologist<\/strong> and author of the book <a class=\"bisevo-obm-link\" href=\"https:\/\/www.smakprov.se\/las\/9789152353790?partner=smakprov\" target=\"_blank\" rel=\"noopener\"><em>Psykologi f\u00f6r ledare<\/em><\/a>, has contributed to and shared knowledge about in one of Bisevo&#8217;s webinars.\n          <\/p>\n          <p class=\"bisevo-obm-text\">\n            The same thinking runs through the whole platform: behaviors should be <strong>concrete, observable and possible to reinforce in daily work<\/strong>.\n          <\/p>\n          <a class=\"bisevo-obm-btn bisevo-obm-btn--secondary\" style=\"margin-top:6px;\" href=\"https:\/\/www.youtube.com\/watch?v=-jV51hrWrCI\" target=\"_blank\" rel=\"noopener\">Watch the webinar with Leif Andersson \u2192<\/a>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"bisevo-obm-section bisevo-obm-highlight\">\n    <div class=\"bisevo-obm-container\">\n      <h2 class=\"bisevo-obm-h2\">What OBM gives the organization<\/h2>\n\n      <div class=\"bisevo-obm-highlight__grid\">\n        <div class=\"bisevo-obm-box\">\n          <h3 class=\"bisevo-obm-h3\">Less friction<\/h3>\n          <p class=\"bisevo-obm-text\">\n            When expectations and follow-up become clearer, the risk of misunderstandings, passivity and unnecessary conflict about what should actually happen goes down.\n          <\/p>\n          <p class=\"bisevo-obm-text\">\n            This makes daily work easier to understand for both leaders and employees.\n          <\/p>\n        <\/div>\n\n        <div class=\"bisevo-obm-box bisevo-obm-box--white\">\n          <h3 class=\"bisevo-obm-h3\">Better conditions for results<\/h3>\n          <p class=\"bisevo-obm-text\">\n            OBM is the foundation of several of Bisevo&#8217;s customer results: sales organizations that increased sales by 30 percent, project managers who raised profitability by 15 percent and organizations that reduced workplace accidents by 30 percent, by making the right behaviors clearer and easier to repeat.\n          <\/p>\n\n          <div class=\"bisevo-obm-metricgrid\">\n            <div class=\"bisevo-obm-metric\">\n              <img decoding=\"async\" class=\"bisevo-obm-metric__img\" src=\"https:\/\/www.bisevo.se\/wp-content\/uploads\/tydligare-v1-stor.jpeg\" alt=\"Checklist with three check marks\" width=\"96\" height=\"96\" loading=\"lazy\">\n          <strong>Clearer<\/strong>\n              Behaviors that can be understood and followed up\n            <\/div>\n            <div class=\"bisevo-obm-metric\">\n              <img decoding=\"async\" class=\"bisevo-obm-metric__img\" src=\"https:\/\/www.bisevo.se\/wp-content\/uploads\/snabbare-v1-stor.jpeg\" alt=\"Two speech bubbles with a lightning bolt\" width=\"96\" height=\"96\" loading=\"lazy\">\n          <strong>Faster<\/strong>\n              Feedback while it can still make a difference\n            <\/div>\n            <div class=\"bisevo-obm-metric\">\n              <img decoding=\"async\" class=\"bisevo-obm-metric__img\" src=\"https:\/\/www.bisevo.se\/wp-content\/uploads\/starkare-v1-stor.jpeg\" alt=\"Three interlocked chain links\" width=\"96\" height=\"96\" loading=\"lazy\">\n          <strong>Stronger<\/strong>\n              Habits that last longer than a kickoff\n            <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"bisevo-obm-section bisevo-obm-faq\">\n    <div class=\"bisevo-obm-container\">\n      <h2 class=\"bisevo-obm-h2\">Frequently asked questions<\/h2>\n\n      <details open=\"\">\n        <summary>What does OBM stand for?<\/summary>\n        <div class=\"bisevo-obm-faq__content\">\n          OBM stands for Organizational Behavior Management. It is a way of working with behavior in organizations by making it clearer, more observable and easier to influence.\n        <\/div>\n      <\/details>\n\n      <details>\n        <summary>Is OBM only relevant for HR?<\/summary>\n        <div class=\"bisevo-obm-faq__content\">\n          No. OBM is relevant for senior management, managers, team leaders, change leaders and anyone who wants everyday behaviors to support goals, quality, culture and collaboration.\n        <\/div>\n      <\/details>\n\n      <details>\n        <summary>How does OBM differ from ordinary feedback?<\/summary>\n        <div class=\"bisevo-obm-faq__content\">\n          In addition to the feedback itself, OBM takes into account what happens before the behavior, which consequences follow and how the whole system around the behavior affects whether it is repeated.\n        <\/div>\n      <\/details>\n\n      <details>\n        <summary>Can OBM be used together with gamification?<\/summary>\n        <div class=\"bisevo-obm-faq__content\">\n          Yes. OBM and gamification often fit well together, since both are about making behaviors visible, creating clear reinforcement and building habits that last.\n        <\/div>\n      <\/details>\n\n      <details>\n        <summary>Do you need to be a psychologist to use OBM?<\/summary>\n        <div class=\"bisevo-obm-faq__content\">\n          No. It does help to have a clear framework and the right language for understanding behavior. That is why training and guidance in OBM is often valuable for leaders.\n        <\/div>\n      <\/details>\n\n      <details>\n        <summary>What is the first step if we want to get started?<\/summary>\n        <div class=\"bisevo-obm-faq__content\">\n          Start by choosing an area where you want to see clearer behavior in daily work. Describe it concretely, think about what triggers it and how you can reinforce it when it happens.\n        <\/div>\n      <\/details>\n    <\/div>\n  <\/section>\n\n  <section style=\"padding:8px 0 40px;\"><div style=\"max-width:1100px;margin:0 auto;padding:0 20px;\"><div style=\"border-left:4px solid #ec6d26;background:#f4f9f9;padding:22px 26px;border-radius:8px;font-family:Montserrat,sans-serif;\"><strong style=\"color:#017680;font-size:18px;\">New in Bisevo: AI agents<\/strong><p style=\"margin:8px 0 12px;line-height:1.6;\">Bisevo&#8217;s <strong>trained AI agents<\/strong>, trained in behavioral science, create courses and surveys for you based on your own documents and goals, so you get started with OBM faster.<\/p><a href=\"\/en\/#ai\" style=\"color:#ec6d26;font-weight:700;text-decoration:none;\">Read more about the AI agents \u2192<\/a><\/div><\/div><\/section>\n<section class=\"bisevo-obm-cta\">\n    <div class=\"bisevo-obm-container\">\n      <div class=\"bisevo-obm-contact\">\n        <div class=\"bisevo-obm-contact__inner\">\n\n          <div class=\"bisevo-obm-contact__content\">\n            <div class=\"bisevo-obm-contact__accent\"><\/div>\n\n            <div>\n              <h2 class=\"bisevo-obm-contact__title\">Want to know more?<\/h2>\n              <p class=\"bisevo-obm-contact__subtitle\">Book a demo or get in touch directly<\/p>\n              <p class=\"bisevo-obm-contact__body\">\n                Christoffer is happy to show how Bisevo can help you turn OBM into something you notice in daily work, through clearer behaviors, better follow-up and more lasting change.\n              <\/p>\n\n              <div class=\"bisevo-obm-contact__meta\">\n                <a href=\"\/en\/contact\/\" class=\"bisevo-obm-btn bisevo-obm-btn--primary\">Book a demo<\/a>\n\n                <div class=\"bisevo-obm-contact__details\">\n                  <a href=\"mailto:christoffer.gozzi@bisevo.se\">christoffer.gozzi@bisevo.se<\/a><br>\n                  <strong><a href=\"tel:+46722088255\">072-208 82 55<\/a><\/strong>\n                <\/div>\n              <\/div>\n            <\/div>\n          <\/div>\n\n          <div>\n            <img decoding=\"async\" class=\"bisevo-obm-contact__image\" src=\"https:\/\/www.bisevo.se\/wp-content\/uploads\/26-christoffer-kontakt-v1-stor.jpeg\" alt=\"Christoffer Gozzi\">\n          <\/div>\n\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What does OBM stand for?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"OBM stands for Organizational Behavior Management. 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