{"id":6549,"date":"2025-10-27T11:56:48","date_gmt":"2025-10-27T11:56:48","guid":{"rendered":"https:\/\/www.bisevo.se\/okategoriserad\/gamification-in-practice\/"},"modified":"2026-06-16T14:55:53","modified_gmt":"2026-06-16T14:55:53","slug":"gamification-in-practice","status":"publish","type":"post","link":"https:\/\/www.bisevo.se\/en\/blog\/gamification-in-practice\/","title":{"rendered":"Gamification in Practice"},"content":{"rendered":"<h1 data-start=\"201\" data-end=\"275\">Gamification in Practice<\/h1>\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 20px;\" aria-hidden=\"true\"><\/div>\r\n\r\n<h3 data-start=\"201\" data-end=\"275\">How Small Habits Create Significant Business Value at Granitor Electro\r\n<strong data-start=\"201\" data-end=\"275\">\r\n<\/strong><\/h3>\r\n<strong>The most important asset at Granitor Electro is its employees, followed closely by its customers. That is where business begins, and it was also the starting point when the company partnered with Bisevo.\r\n<\/strong>\r\n<div class=\"wp-block-spacer\" style=\"height: 20px;\" aria-hidden=\"true\"><\/div>\r\n\r\n&#8220;We wanted and needed to strengthen our commercial mindset. For us, that means being clearer in our customer offering, building closer relationships, creating new business opportunities together with our customers, and increasing security for our employees through stronger sales, more stable revenue, and better results,&#8221; says Joakim Akre, Head of Business Development, Communications, and Marketing at Granitor Electro.\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 20px;\" aria-hidden=\"true\"><\/div>\r\n\r\n&#8220;At its core, it&#8217;s about doing the right things more often and bringing the entire organization along on the journey.&#8221;\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 20px;\" aria-hidden=\"true\"><\/div>\r\n\r\n<h3>Gamification as a Tool for Behavior Change<\/h3>\r\nTo achieve its goals, Granitor partnered with Bisevo to develop a program based on gamification and behavioral science. The objective was to strengthen existing positive behaviors and make it easier to turn knowledge into action.\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 20px;\" aria-hidden=\"true\"><\/div>\r\n\r\n&#8220;We want to create an environment that encourages the right behaviors. Gamification is not about playing games for the sake of it. It is about reminding, encouraging, and rewarding actions that lead to better business results and stronger customer relationships,&#8221; says Akre.\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 20px;\" aria-hidden=\"true\"><\/div>\r\n\r\nThe program ran for six months and combined classroom training, webinars, and digital micro learning activities delivered through the Bisevo app.\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 20px;\" aria-hidden=\"true\"><\/div>\r\n\r\nEach week, participants received short and practical assignments such as:\r\n<ul>\r\n \t<li>Have you declined or renegotiated an unprofitable assignment?<\/li>\r\n \t<li>Have you shared a business tip with a colleague?<\/li>\r\n \t<li>Have you personally followed up on a proposal or quotation?<\/li>\r\n<\/ul>\r\nAll activities were logged in the app and rewarded through a points based system and shared team goals. Points could be redeemed for rewards such as lottery tickets, movie tickets, or even a cake for the entire office.\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 20px;\" aria-hidden=\"true\"><\/div>\r\n\r\n&#8220;Reminders and repetition are what make the difference. Either you have done it or you have not. Over time, these actions become habits,&#8221; says Akre.\r\n\r\n<!-- \/wp:post-content -->\r\n<!-- wp:spacer {\"height\":\"20px\"} -->\r\n<div class=\"wp-block-spacer\" style=\"height: 20px;\" aria-hidden=\"true\"><\/div>\r\n<!-- \/wp:spacer -->\r\n\r\n<!-- wp:gallery {\"columns\":3,\"imageCrop\":true,\"linkTo\":\"none\"} -->\r\n<figure class=\"wp-block-gallery has-nested-images columns-3 is-cropped\">\r\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped\"><!-- wp:image {\"id\":6052,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" class=\"wp-image-6052\" src=\"https:\/\/www.bisevo.se\/wp-content\/uploads\/IMG_4794-683x1024.jpg\" alt=\"\" srcset=\"https:\/\/www.bisevo.se\/wp-content\/uploads\/IMG_4794-683x1024.jpg 683w, https:\/\/www.bisevo.se\/wp-content\/uploads\/IMG_4794-200x300.jpg 200w, https:\/\/www.bisevo.se\/wp-content\/uploads\/IMG_4794-768x1152.jpg 768w, https:\/\/www.bisevo.se\/wp-content\/uploads\/IMG_4794-1024x1536.jpg 1024w, https:\/\/www.bisevo.se\/wp-content\/uploads\/IMG_4794.jpg 1365w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:spacer {\"height\":\"20px\"} -->\r\n<div class=\"wp-block-spacer\" style=\"height: 20px;\" aria-hidden=\"true\"><\/div>\r\n<!-- \/wp:spacer -->\r\n\r\n<!-- wp:image {\"id\":6056,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" class=\"wp-image-6056\" src=\"https:\/\/www.bisevo.se\/wp-content\/uploads\/20230615_Granitor_World-of-Volvo_-196-1-1024x768.jpg\" alt=\"\" srcset=\"https:\/\/www.bisevo.se\/wp-content\/uploads\/20230615_Granitor_World-of-Volvo_-196-1-1024x768.jpg 1024w, https:\/\/www.bisevo.se\/wp-content\/uploads\/20230615_Granitor_World-of-Volvo_-196-1-300x225.jpg 300w, https:\/\/www.bisevo.se\/wp-content\/uploads\/20230615_Granitor_World-of-Volvo_-196-1-768x576.jpg 768w, https:\/\/www.bisevo.se\/wp-content\/uploads\/20230615_Granitor_World-of-Volvo_-196-1-1536x1152.jpg 1536w, https:\/\/www.bisevo.se\/wp-content\/uploads\/20230615_Granitor_World-of-Volvo_-196-1-2048x1536.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:spacer {\"height\":\"20px\"} -->\r\n<div class=\"wp-block-spacer\" style=\"height: 20px;\" aria-hidden=\"true\"><\/div>\r\n<!-- \/wp:spacer -->\r\n\r\n<!-- wp:image {\"id\":6054,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" class=\"wp-image-6054\" src=\"https:\/\/www.bisevo.se\/wp-content\/uploads\/IMG_5971-Edit-1024x683.jpg\" alt=\"\" srcset=\"https:\/\/www.bisevo.se\/wp-content\/uploads\/IMG_5971-Edit-1024x683.jpg 1024w, https:\/\/www.bisevo.se\/wp-content\/uploads\/IMG_5971-Edit-300x200.jpg 300w, https:\/\/www.bisevo.se\/wp-content\/uploads\/IMG_5971-Edit-768x512.jpg 768w, https:\/\/www.bisevo.se\/wp-content\/uploads\/IMG_5971-Edit-1536x1024.jpg 1536w, https:\/\/www.bisevo.se\/wp-content\/uploads\/IMG_5971-Edit-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n<!-- \/wp:image --><\/figure>\r\n<!-- \/wp:gallery -->\r\n<!-- wp:spacer {\"height\":\"20px\"} -->\r\n<div class=\"wp-block-spacer\" style=\"height: 20px;\" aria-hidden=\"true\"><\/div>\r\n<!-- \/wp:spacer -->\r\n<h3>Four Million SEK in New Business<\/h3>\r\nGranitor has now completed the program four times. In the latest round, 70 project managers and technicians participated.\r\n<!-- wp:spacer {\"height\":\"20px\"} -->\r\n<div class=\"wp-block-spacer\" style=\"height: 20px;\" aria-hidden=\"true\"><\/div>\r\n<!-- \/wp:spacer -->\r\nDuring the six month period, participants shared more than 200 business tips. Approximately 40 percent resulted in new business opportunities, generating around SEK 4 million in additional revenue.\r\n<!-- wp:spacer {\"height\":\"20px\"} -->\r\n<div class=\"wp-block-spacer\" style=\"height: 20px;\" aria-hidden=\"true\"><\/div>\r\n<!-- \/wp:spacer -->\r\nHowever, according to Joakim Akre, the numbers tell only part of the story.\r\n<!-- wp:spacer {\"height\":\"20px\"} -->\r\n<div class=\"wp-block-spacer\" style=\"height: 20px;\" aria-hidden=\"true\"><\/div>\r\n<!-- \/wp:spacer -->\r\n&#8220;The most valuable outcome is the culture that develops. More people are willing to speak up, ask questions, and help one another. That creates long term value both internally and in our relationships with customers.&#8221;\r\n<!-- wp:spacer {\"height\":\"20px\"} -->\r\n<div class=\"wp-block-spacer\" style=\"height: 20px;\" aria-hidden=\"true\"><\/div>\r\n<!-- \/wp:spacer -->\r\nThe program has become a natural part of how Granitor works.\r\n<!-- wp:spacer {\"height\":\"20px\"} -->\r\n<div class=\"wp-block-spacer\" style=\"height: 20px;\" aria-hidden=\"true\"><\/div>\r\n<!-- \/wp:spacer -->\r\n&#8220;We can clearly see how this spreads throughout the organization. It reaches far beyond the direct participants. That is why we continue investing in it, because it genuinely makes a difference,&#8221; says Akre.\r\n\r\n<!-- wp:spacer {\"height\":\"20px\"} -->\r\n<div class=\"wp-block-spacer\" style=\"height: 20px;\" aria-hidden=\"true\"><\/div>\r\n<!-- \/wp:spacer -->\r\n<h3>About Granitor Electro<\/h3>\r\nGranitor Electro is one of Sweden&#8217;s largest electrical installation companies, operating in more than <strong>70 locations<\/strong> across Sweden and Norway.\r\n\r\n<!-- wp:spacer {\"height\":\"20px\"} -->\r\n<div class=\"wp-block-spacer\" style=\"height: 20px;\" aria-hidden=\"true\"><\/div>\r\n<!-- \/wp:spacer -->\r\n\r\nThe company employs approximately <strong>2,700 people<\/strong> and specializes in e<strong>lectrical installations, building automation, security solutions, and energy efficiency services.<\/strong>\r\n<!-- wp:spacer {\"height\":\"20px\"} -->\r\n<div class=\"wp-block-spacer\" style=\"height: 20px;\" aria-hidden=\"true\"><\/div>\r\n<!-- \/wp:spacer -->\r\nIts flat and decentralized organization gives employees significant responsibility and decision making authority close to the customer, where business opportunities are created and relationships are built.\r\n\r\n<!-- wp:spacer {\"height\":\"20px\"} -->\r\n\r\n<!-- \/wp:spacer --><\/figure>","protected":false},"excerpt":{"rendered":"<p>Gamification in Practice How Small Habits Create Significant Business Value at Granitor Electro The most important asset at Granitor Electro is its employees, followed closely by its customers. That is where business begins, and it was also the starting point when the company partnered with Bisevo. &#8220;We wanted and needed to strengthen our commercial mindset. [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"aside","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[22,5],"tags":[],"class_list":["post-6549","post","type-post","status-publish","format-aside","hentry","category-blog","category-okategoriserad","post_format-post-format-aside"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gamification in Practice - bisevo.se<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bisevo.se\/en\/blog\/gamification-in-practice\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gamification in Practice - bisevo.se\" \/>\n<meta property=\"og:description\" content=\"Gamification in Practice How Small Habits Create Significant Business Value at Granitor Electro The most important asset at Granitor Electro is its employees, followed closely by its customers. 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