How Small Habits Create Significant Business Value at Granitor Electro
The most important asset at Granitor Electro is its employees, followed closely by its customers. That is where business begins, and it was also the starting point when the company partnered with Bisevo. “We wanted and needed to strengthen our commercial mindset. For us, that means being clearer in our customer offering, building closer relationships, creating new business opportunities together with our customers, and increasing security for our employees through stronger sales, more stable revenue, and better results,” says Joakim Akre, Head of Business Development, Communications, and Marketing at Granitor Electro. “At its core, it’s about doing the right things more often and bringing the entire organization along on the journey.”
Gamification as a Tool for Behavior Change
To achieve its goals, Granitor partnered with Bisevo to develop a program based on gamification and behavioral science. The objective was to strengthen existing positive behaviors and make it easier to turn knowledge into action. “We want to create an environment that encourages the right behaviors. Gamification is not about playing games for the sake of it. It is about reminding, encouraging, and rewarding actions that lead to better business results and stronger customer relationships,” says Akre. The program ran for six months and combined classroom training, webinars, and digital micro learning activities delivered through the Bisevo app. Each week, participants received short and practical assignments such as:
Have you declined or renegotiated an unprofitable assignment?
Have you shared a business tip with a colleague?
Have you personally followed up on a proposal or quotation?
All activities were logged in the app and rewarded through a points based system and shared team goals. Points could be redeemed for rewards such as lottery tickets, movie tickets, or even a cake for the entire office. “Reminders and repetition are what make the difference. Either you have done it or you have not. Over time, these actions become habits,” says Akre.
Four Million SEK in New Business
Granitor has now completed the program four times. In the latest round, 70 project managers and technicians participated. During the six month period, participants shared more than 200 business tips. Approximately 40 percent resulted in new business opportunities, generating around SEK 4 million in additional revenue. However, according to Joakim Akre, the numbers tell only part of the story. “The most valuable outcome is the culture that develops. More people are willing to speak up, ask questions, and help one another. That creates long term value both internally and in our relationships with customers.” The program has become a natural part of how Granitor works. “We can clearly see how this spreads throughout the organization. It reaches far beyond the direct participants. That is why we continue investing in it, because it genuinely makes a difference,” says Akre.
About Granitor Electro
Granitor Electro is one of Sweden’s largest electrical installation companies, operating in more than 70 locations across Sweden and Norway. The company employs approximately 2,700 people and specializes in electrical installations, building automation, security solutions, and energy efficiency services. Its flat and decentralized organization gives employees significant responsibility and decision making authority close to the customer, where business opportunities are created and relationships are built.
